Peter Gillham’s Natural Vitality is a purpose-driven organization.
We believe that the general level of health Americans experience today is far from ideal. What is considered “normal” constitutes the acceptance of aches and pains, lack of energy, the aging process and a potential long list of non-optimum conditions.
With the epidemic of obesity and diabetes in America, it is dawning even on the most reluctant that there is a relation between what we put into our bodies and the level of health we experience.
In the last 70 years, the shift over to factory farming, both in produce and in livestock, has greatly contributed to the declining nutrient value of the food we eat. An example of this is the fact that you would need to eat five apples today just to get the same nutrients from eating one apple back in 1965!
It’s hard to imagine, with supermarkets filled with the variety of fruits, vegetables and meats that we have become accustomed to in this country, that we might be suffering the effects of malnutrition. Nevertheless we certainly feel it. It may be stress or low energy or trouble sleeping or headaches or indigestion or many other possible symptoms, but the bottom line is that our bodies are not getting the minerals and vitamins they need to function properly.
Our Formulations
Peter Gillham’s Natural Vitality is best known for its flagship product Natural Calm, The Anti-Stress Drink. For the fourth year in a row, Natural Calm is the best-selling magnesium supplement in any form (SPINs 2009). Natural Calm also was recognized by Vitamin Retailer magazine with its Vity Award and by Better Nutrition magazine for two consecutive years with its Best of Supplements Award. Natural Calm is available from all leading distributors and is sold in natural products stores in America, Canada, United Kingdom, Italy, Russia, Iceland and Norway.
Our popular Organic Life Vitamins is a complete liquid multi-nutrient made with certified organic ingredients. OLV provides a food-based cornerstone of quality nutrition in liquid form for quick absorption and maximum bioavailability. It is unique among whole-food liquids for both its comprehensiveness and its light fruit taste, with organic raspberry and cranberry extracts sweetened with organic agave nectar and organic stevia.
Natural Calm Plus Calcium is our sports formula. It is very popular with elite athletes, as it virtually eliminates muscle cramping. More about the sports applications of Natural Vitality products can be found at www.naturalvitalitysports.com.
From our experience with magnesium and calcium, we have found that a ratio of 1:1 calcium to magnesium (or even slightly more magnesium) both supports bone health and avoids the buildup of unassimilated calcium, which can lead to problems associated with calcification. Osteo Calm is a liquid formula for bone health support that is unique in featuring this ratio along with vitamins and minerals designed to enhance calcium absorption.
NutraRev!, which received a Best of Supplement Award from Better Nutrition magazine, provides an exceptional combination of antioxidant energizer and anti-aging supplements in a great-tasting, fast-absorbing and economical liquid. It is popular because of its energizing effects as well as its anti-aging benefits.
We take our social responsibility very seriously.
Our vision at Peter Gillham’s Natural Vitality is a higher level of health. Health is not a static condition and needs to be viewed in context with the total environment.
While nutritional supplements are required to repair, maintain and enhance health, it is vitally important to limit the number of toxins found in food and in the environment. We have created a society with about 80,000 industrial chemicals and many of these chemicals end up in the food chain one way or another.
In order to address this broader view of health, we devote a percentage of our profits to our Natural Revitalization environmental action initiative, now in its fourth year. As part of this, we support, both financially and actively, a number of non-profit groups covering areas of food safety (www.foodsafetynow.org), animal welfare (www.farmforward.com), soil regeneration and carbon sequestration (www.remineralize.org), and the practical development (including growing, certification, distribution and marketing) of a new category of nutrient-dense produce (www.realfoodcampaign.org).
We also publish our online magazine, Organic Connections (www.organicconnectmag.com), which covers food, health, the environment and green technology.